Coming soon at the end of 2022,
see you at Monash Caulfield Library!
Exhibition location: Monash Caulfield Library, Building A, 900 Dandenong Rd, Caulfield East VIC
Exhibition Time: 17th November 2022
Project details will be continuously updated.
Client: Monash Centre for Consciousness and Contemplative Studies (U3CS)
We live in an increasingly distracted, information-overloaded, and pressured society. As a result, more people are looking for ways to engage, connect and find calm in their lives. Mindfulness is eminently suited for that purpose whether it is being used as a formal practice of meditation, or an informal way of being more aware and present in daily life.
The students from Monash Art, Design and Architecture Faculty (MADA) have teamed up with Monash Centre for Consciousness and Contemplative Studies (U3CS) to putting this exhibition together and providing people with many creative ways to have a taste of what it means to be mindful - to engage, to connect and to find calm.
In this project, I was primarily responsible for the design of brand logos and the content of the “Mindfulness & Meditation” section. As project manager, I was also in charge of monitoring the overall progress of the project as well as the staffing arrangements.
[Group project]
#After Effect #C4D #Illustrator #Photoshop. #Procreate
[Group project]
#After Effect #C4D #Illustrator #Photoshop. #Procreate
Branding
Our goal is to build a visual identity that invites visitors on an opportunity to enhance inner and outer awareness within themselves and connections with others.
Through blurring or amplifying certain parts of the brand as visual identity, we want to provoke and arouse people’s interest in the exhibition, the state of mind by raising awareness surrounding consciousness and to allow individual reflection.
Relay the message - be mindful of our minds.
Exhibition Themes
Activity
Exhibition Floor Plan
Mock-up
